About Us

Created by designer and dress maker Laura Davis, FLAURA pays homage to childhood memories of adventure and exploration; playing in the gardens, picking flowers, collecting stones and seashells along the beach.  Life is simple when we move at the pace of nature. These are the moments where we find our flow. We release products only when we are 100% sure it is something we love and would have in our wardrobes for years to come. We are not driven by trend or profit, rather by the pursuit of an innate sense of style that defies age and time.

Forever inspired by nature, FLAURA creates exclusive prints illustrated by hand that reflect the imperfect beauty & impermanence of life. Each collection features a mix of timeless cuts and relaxed loungewear that are made to be worn effortlessly and designed to layer and flow with the rest of your wardrobe. In this model we believe our customers will have a product they can continue to work into their existing wardrobe and pass down through the generations.